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Email marketing do's and don'ts

Email marketing is a very effective way to get in front of your customers and prospects. But there is a right and wrong way of doing it, so it really is best to do it right.

At THE BRAND CANYON, we love email marketing. It really works in Phoenix, Arizona as an effective form of digital marketing. We've been doing email marketing for 10 years, and we've definitely learned some things. So, let's get started.

DO have a reason to send the email in the first place! Sounds pretty silly, right? You'd be surprised how many companies send emails to fill a daily or weekly quota. If you can't think of a simple subject line in under 30 seconds, you probably should rethink the whole thing.

DON'T - and we mean DON'T - buy email lists online. First of all, unless it's handled by a company with consent to send to those addresses, it could be against the law. Those lists are also likely filled with garbage, outdated emails, so you never know what you're getting. And who would want to waste money on that? THE BRAND CANYON will make sure the email lists you're sending to are legit.

DO mix advertising with interesting content that is not advertising. What do we mean? Well, if you're an auto dealer wanting to do email marketing, you might have some offer ads, coupons and some other advertising in your email. Mixing that advertising content with interesting stories, news and some tips will keep people opening the emails when you send them. If the reader isn't in the mood for just ads or to hear about your newest sale, they may stop opening the messages all together.

And finally, DO attempt to collect customer emails when they purchase from you. You'll need to get their consent to send them emails - but if the content you're emailing them in your marketing newsletter is good, they shouldn't mind. Missing out on this collection opportunity is a big mistake.

Let THE BRAND CANYON help you with your email marketing today!