Video marketing is really nothing new. YouTube has been around for awhile, as has Facebook's video sharing services. So while it may be nothing new, it is still one of the most important digital marketing media.
Take a look at these stats on video marketing from Forbes:
According to YouTube, mobile video consumption grows by 100% every year.
Video is projected to claim more than 80% of all web traffic by 2019.
Adding a video to marketing emails can boost click-through rates by 200-300%.
90% of customers report that product videos help them make purchasing decisions.
64% of customers are more likely to buy a product online after watching a video about it.
With these kind of statistics, the power of video marketing cannot be ignored. It might seem obvious why it performs so well; it's engaging, and that's what people want. Facebook's "Live" video publishing is one of the most captivating video platforms, growing the reach of audiences and allowing a business to get in touch with their fans. Facebook Live does so well because Facebook has the users; the whole "live video concept" isn't a new one by any means (Periscope was doing live video long before Facebook). Utilizing your Facebook page's audience to boost your video reach is a great practice.
Whether it's on YouTube, Facebook, Twitter, or Instagram, look for video marketing to continue to dominate. THE BRAND CANYON can help you take advantage of this solid media solution for your business in the Phoenix, Arizona metro area. Shoot me an email to find out how!