According to the American Marketing Association, a brand "is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers."
Put another way, it's the picture in someone's mind when they think about your business. It's the image that pops into their mind when they think about your product, services and activities your business engages in. It's an important image and one that must be nurtured and never neglected.
It's easy though to get complacent or disengaged when thinking about a company's brand. Business might be off the charts - customers coming through the door, products flying off the shelves. But is your company's image developed to be the best? Is that mental picture in the minds of your customers being nurtured, developed and positioned in relation to your competition?
In order to "build out" a brand, you must think of branding as more than just your business' logo and colors. It's more than that. Branding defines your business' culture - what your business does best everyday. Any good, successful business doesn't just sell products or provide services. The good ones get their customers to LOVE them, so much so that when customers think about the business, t
hey think about great things. These great things are the pictures of your business, your business' brand. And having a great brand means having a great business, one that fends off competitors and changes with the times.
Call or email us today to nurture your brand. We can't wait.