The auto industry is changing. Gone are the days of luring excited car shoppers to the lot with an almost guarantee that if you have the right car and a good salesperson, the deal is done. Things are completely different now.
No matter what business you're in, one thing is for sure: you want to stay ahead of the competition. Particularly in this competitive retail environment, only the best will thrive. To thrive and get ahead, you have to be on top of the digital marketing game.
Video marketing is really nothing new. YouTube has been around for awhile, as has Facebook's video sharing services. So while it may be nothing new, it is still one of the most important digital marketing media.
Take a look at these stats on video marketing from Forbes: