The auto industry is changing. Gone are the days of luring excited car shoppers to the lot with an almost guarantee that if you have the right car and a good salesperson, the deal is done. Things are completely different now.

In order to understand how to attract custom...

No matter what business you're in, one thing is for sure: you want to stay ahead of the competition. Particularly in this competitive retail environment, only the best will thrive. To thrive and get ahead, you have to be on top of the digital marketing game.

Start by ch...

According to the American Marketing Association, a brand "is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers."

Put another way, it's the picture in someone's mind when they think abo...

Video marketing is really nothing new. YouTube has been around for awhile, as has Facebook's video sharing services. So while it may be nothing new, it is still one of the most important digital marketing media.

Take a look at these stats on video marketing from Forbes:


In today's ultra-competitive retail environment, you might ask yourself, "how do I get people to latch onto my business?"

Getting customers in the door is half the battle. It's more complicated in a large metro area like Phoenix, Arizona. You've got to make a strong imp...

Email marketing is a very effective way to get in front of your customers and prospects. But there is a right and wrong way of doing it, so it really is best to do it right.

At THE BRAND CANYON, we love email marketing. It really works in Phoenix, Arizona as an effectiv...

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